Nicotine pouches from 11 to 20 mg per pouch

What is in this band

Pouches here hold more than 10 and up to 20 mg of nicotine per pouch. More brands meet in this band than in any other:

• K#RWA and K#RWA Collection at 12 mg, in mint, berry, cola, apple, grape and tropical flavours;
• Snowman at 12 mg in six flavours, with Arctic Kick and Fresh Mint also at 18 mg;
• KLINT Freeze Mint and Cola Lime at 11.2 mg, Arctic Mint at 11.5 mg and Avalanche Mint at 17.5 mg;
• VELO Orange Spark and Peppermint Storm at 10.9 mg, Bright Spearmint and Freezing Peppermint at 14 mg;
• Greatest Cold Dry Intense at 11.6 mg (standard can or Mega Can) and Cold Dry Hyper at 16.8 mg;
• NOIS Cherry Ice and Grape Ice at 12.5 mg and Cool Strong at 17.5 mg;
• 51 Pouches at 16 mg in Blueberry Forest, Cherry Cola, Strawberry Kiwi and Extreme Mint.

Who these pouches suit

This band suits adult nicotine users who use pouches regularly and want a clear but not extreme strength. It is where many people settle for everyday use, and where many come to when stepping up from a lighter pouch.

Choosing within the band

Because so many brands overlap here, the 11–20 mg band is the best place to choose by flavour at a consistent strength. If you know that around 12 mg suits you, you can compare a K#RWA berry, a Snowman citrus and a NOIS cherry on taste alone.

The band is also wide, from just over 10 mg to 20 mg. Treat it as two halves:

• around 11–14 mg — the lower half, close to where most regular users begin;
• around 16–18 mg — the upper half, a noticeable step stronger.

Moving from one half to the other is a sensible single step. Several brands let you do it without changing flavour: Snowman Fresh Mint and Arctic Kick go from 12 to 18 mg, and 51 Pouches Blueberry Forest and Cherry Cola from 10 to 16 mg.

Decimals and mg per gram

You will see figures like 10.9, 11.2 and 11.6 mg in this band. They are the manufacturers' own figures, and we keep them. Some brands — KLINT, for example — print strength on the can in mg per gram; we show the per-pouch figure so every product here can be compared directly. Our guide to reading nicotine strength explains the difference.

Where to go next

Lighter pouches are in the 2–10 mg band; stronger ones start in the 21–30 mg band. If you are thinking of stepping up, a 21–25 mg product is a more measured next step than going straight to 30 mg.